What challenges face graphic designers and the creative industries over the next years?
Students entering the creative industry not only need expertise in design and typography, conceptual thinking and execution skills – today they also need expertise in a variety of disciplines, including motion graphics and interaction design, supported by the latest technology, and coupled with strong presentational skills.
Adapting to technological change
We need to anticipate technological change, adapt to it, master it, excel and then be open to new influences, all in a very short time.
Making great work
The main challenges haven’t changed too much over the past decades, so I suspect over the course of the next up coming years, they’ll remain pretty similar. The technology evolves and software changes, but the challenge will always be to make great work, stay relevant and stand out.